I’ve included a few examples, if you would like to see more please feel free to get in touch.

 Runner’s World Magazine

ADD 50 YEARS TO YOUR RUNNING LIFE

This six-page spread published Britain’s best selling sports magazine features 50 bite-size chunks of practical advice from over 30 different experts in fitness, nutrition, health, biomechanics and more.

Bodyfit Magazine

EMBARRASSING FITNESS QUESTIONS ANSWERED

For this article I researched and provided expert solutions to common “embarrassing” fitness questions. I felt it was important to approach the subject with a fun, upbeat tone, but I’m proud of the fact that it deals with issues that can form barriers which are known to inhibit many people from exercising.

Sport Magazine

FULLY FUNCTIONAL

Functional training is a big current trend, but even a lot of people who use this method of working out often don’t fully understand the reasoning and benefits behind it. This article in Sport gave me a fantastic opportunity to break the theory down and explain it layman’s terms to a huge audience who I might not have been able to reach through specialist fitness media.

Trail Running Magazine

WORLD’S TOUGHEST ULTRAMARATHON

This five-page spread on the Tor des Geants ultra-marathon was published in the UK’s number one trail running magazine. I thoroughly enjoyed preparing this feature, which involved a trip to Italy’s Aosta Valley to investigate what it takes to tackle the world’s toughest footrace.

 Fitness for Women Magazine

STRIKE A POSE: YOGA FOR BEGINNERS

I’m a big fan of yoga and have been practicing Hatha and Ashtanga disciplines for many years, so it was a real pleasure to get the chance to introduce beginners to the basics and advise readers on how to get started.

Walk Magazine

MY WALK OF LIFE: STUART SKINNER

Walk, the magazine of the Ramblers is Britain’s largest circulation walking and outdoors title. I have been a regular contributor for several years and I have a regular slot called My Walk of Life where I report the inspiring stories of people whose lives have been transformed by the simple act of walking. One of my favourites was Stuart Skinner’s story, which is a great example of how the benefits of exercise can extend far beyond the physical.

Running Free Magazine

LAKELAND 50: THE TOUGHEST THING I’VE EVER DONE

This is my first-person report on the Lakeland 50 ultra-marathon, which was without doubt my most challenging running event to date, as published in Running Free magazine shortly after I left my post as Editor on the title.

I am happy writing about almost anything, but when it comes to fitness and healthy living I know that my passion for the subject shines through my writing in a way that big agencies would struggle to replicate.

My clients wouldn’t keep re-commissioning me if I didn’t consistently get it right.

I provide a range of writing, communications and PR services and am proud to have helped many of Britain’s best-loved brands reach and engage with their target markets.

I am also able to offer social media promotion and training (see Media Consultation).

I can’t disclose very much here, but a few names I am able to check include Nike, The Bodyshop, Wilkinson Sword and the BBC.

Further examples of my corporate clients are:

Nova

Organisers of the Great Run series of running events, which includes the world’s most popular half-marathon, the Bupa Great North Run, along with the Great Swim events and Great Cycle. I am employed by Nova on a regular, ongoing basis helping the brand to set the right tone in communicating with hundreds of thousands of runners, walkers, swimmers, and cyclists. I also supply them with website and press release copy and write advertorial features on their mass participation events for magazines and newspapers. Here’s an example of a Nova running event newsletter communication.

Nuffield Health

I regularly produce articles relating to the services provided by the Fitness and Wellbeing arm of Nuffield Health, the UK’s leading health charity. I am a big fan of the company’s concept in integrated health, fitness and wellbeing, it’s a real privilege to help spread the word about their fantastic work. As a former magazine editor I understand why editors are wary of publishing material that is little more than thinly-veiled advertising copy, so I ensure all my articles are packed with “reader value” along with enthusiastic mentions of my client’s brands. Here’s an example of my work for Nuffield Health published by Worcester Living (both online and print): Keep the Fitness Faith

Southwaite Green

Big brands are not my only corporate clients. I also take commissions from smaller companies or individuals looking to raise their personal brand profile. I produced the copy for the Southwaite Green eco-cottages website with search engine optimisation in mind. Even when SEO is a priority, it is still essential that copy is compelling and engages the reader (something SEO copywriters often unfortunately miss – we’ve all seen toe-curling examples of that). I believe I achieved that very successfully for Southwaite Green. The site is currently appearing on the first page of Google UK  search  results on most of their key terms. Take a look.

As a fitness journalist writing for top national titles, I am fortunate to have regular contact with many of the world’s premier sports scientists, coaches, and brands. I don’t have allegiance to any particular company, publication, or ethos and I believe this puts me in a excellent position to take an objective overview of what’s going on in the world of fitness and to see past over-hyped products, plans, and gimmicks and keep my focus on what really works for real people.

After years of frustration at the mixed messages and conflicting and confused advice often conveyed in the media in relation to fat loss, not to mention scam “secrets” promoted online, in 2012 I started developing my own unique fat loss programme, which will be published in book and ebook/kindle form by Bloomsbury in 2014.

Throughout the final three months of 2012 a group of people tested out a prototype of the programme. The participants were a wide cross-section of people from across the UK, some with only a few pounds to lose, others with much more. All coaching was conducted virtually via the internet. Their backgrounds ranged from busy mums, to business owners, to academics, to fitness professionals. I took a risk in gathering such a varied bunch, but I wanted to ensure that my methods would work for virtually anyone. I’m happy to report the results were even better than I had hoped. But, if I was surprised and delighted at the effects of the programme, the participants were simply over the moon.

I don’t like talking about weight loss because the numbers can be misleading, but people always ask – so, if we must talk weight, members of the group lost up to over two stone in 12 weeks.  Even more impressively, body fat percentages fell by up to a massive 15%!

From 2nd January I will be publishing “before and after” photos on my blog (www.juliasfitnessblog.com) which will show visually just how impressive a difference this is. I’ll also include fat loss advice from the participants themselves based on what they learned during the programme.

The book will be published by Bloomsbury and will be available to buy from January 2014.

I am now also offering 12 week online coaching programmes similar to the pilot programme for the book. I will post details and dates on my blog.

I can help you harness the power of social media to reach and engage with people interested in fitness, exercise, health and weight loss, just as I do in my own work. I have a strong prescence across most of the major online communities.

You can view some of my profiles on these networks/platforms:

With 15 years of experience in journalism, I am also well placed to offer advice on getting exposure in both print and online media for your product, service or brand.

I am immensely passionate about helping as many people as I possibly can discover the fantastic difference regular exercise can make to their lives.

Personally I discovered fitness in my early twenties when I started exercising in a bid to lose weight. Previously I’d been practically fitness-phobic and was so useless at school sports I’d often get sent on litter-picking duty instead… Much to my relief, I might add!

Learning to enjoy exercise came as an amazing revelation to me and my love of working out (as well as the results it brings) grew each year until I couldn’t help but dedicate my career to fitness.

I have been working in the media for 15 years across a range of platforms and subject areas, but over the last five years my focus has been on fitness, weight loss, health and outdoors. For more on my journalism go to this page.

As a Personal Trainer I get to share my knowledge and experience with clients on a one-to-one basis and there’s nothing more satisfying than seeing the results this produces.

Connect with me on Linkedin to see a full rundown of my career and to read the many recommendations people I’ve worked with over the years have been kind enough to honour me with.

Julia’s Fitness Blog

www.fitnessrocks.co.uk is packed with information, advice, and encouragement to help everyone discover and enjoy exercise, with an emphasis on helping beginners and busy people find a place for fitness in their lives.

I’m delighted by the success the site achieved so far, Fitness Rocks already draws in around 6,000 unique visitors per month and feedback has been excellent.

I am currently working on upgrading the site with a view to “hard” launching, with more advanced features and even slicker content, later in 2012.

www.fitnessrocks.co.uk